MacLife appears the first to have noticed that a survey Borders e-mailed out to customers, for which those willing to participate earn a 20 percent off coupon, referenced a device called the Apple iPAD.
More specifically, after getting a sense of my taste in books and buying habits, Borders asked about my familiarity with digital reading devices and whether "I plan to buy an Apple iPAD (large screen reading device) this year." Hmmm, that was a toughie.
Hard to know what to make of this reference. Perhaps Borders has some sort of inside knowledge of its own, or its survey company, Early-read.com, reads the Apple fan blogs. Or maybe Borders is just listening to CNET readers, who seemed like the name iPad in our "Name that Netbook" poll. Only time (and Apple's anticipated September event) will tell.
