For businesses that sell mostly to North American, European and Australian customers, the winter holidays are no doubt the busiest shopping season of the year. To make the most of this year's big shopping season, you need to follow 10 tips listed below to make your holidays as full of cheer as possible..
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Test long copy vs. short copy, different types of headlines, and various calls to action. Make a note of the winners; this information will be important when you write your "holiday copy." (More about that in a moment.)
2. Use the best keywords for the season. Dig into your web logs to discover what your best SEO terms were for November and December last year. Which keywords drove the greatest number of buying visitors to your site?
Make a list--and then embed those keywords in your holiday copy.
3. Start writing your holiday copy. During November and December, your sales copy should speak to the needs of holiday shoppers.
They're looking for presents for their loved ones, so your copy should present your product as the "perfect gift" for that special someone. Would your product make a good gift for mom or dad, a teenager, or a child's elementary school teacher? Then describe it as such in your copy. And don't forget to use the keywords that yielded the best results last holiday season.
In the U.S., the weekend after Thanksgiving is usually the busiest shopping weekend of the year, and you want to be ready for it. Be prepared to "flip the switch" and put up your holiday sales copy as soon as Thanksgiving is over.
