9. Dress up your site. What's Christmas without a little mistletoe? Add a few Yuletide decorations to your site so it reflects the mood of the holiday season.
To be inclusive, think about adding some graphic elements related to other seasonal holidays, such as Hanukkah and Kwanzaa.
10. Start planning your January and February backend now. No, that's not a reference to what your rear end's going to look like once you've put away all that holiday food.
A great sales process doesn't end with a purchase. The people who have bought something from you once are most likely to buy from you again, so you want to make sure you stay in touch with them and present them with new offers in the future.
Ask yourself what the people who just bought or received your product would also want to buy. Focus on products or services that make a great match with your product. For example, people who just bought or received a new video game console are probably very interested in buying new video games.
Just remember, to present your backend offers to people, you need to have their e-mail addresses. And since many new owners of your product might have received it as a gift, they're probably not on your mailing list.
So make sure your product package includes an e-mail registration form for the end user. You may want to include an attractive offer for free valuable information--or a free downloadable product--in exchange for their e-mail address.
Once they're on your mailing list, you can develop a relationship with them and sell more products to them over time.
Get Started … Now
You have about a month to accomplish as many of these tasks as you can--so it's time to get started.
If you do things right, you can expect to get twice as many visitors as usual. And if you keep your conversion rate as high as it is now--or you're able to push it even higher--then you can expect at least twice as many sales during the holiday shopping period.
And that's a pretty good way to end the year, don't you think?
